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 728x90 Bloomberg Ad 1
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| The redesigned Bloomberg.com revived its online brand, presenting the news product with higher visibility and encouraging consumer association of Bloomberg.com with economic expertise and diverse media assets. |
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| Incognito Digital developed a 3-tier digital marketing program based on the target audience to fit its demographic, affinities and lifestyle. We advertised on sites based on age and profession, as well as on sites following a parallel interest and lifestyle universe, to deliver to the target. |
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| A digital media plan promoting Bloomberg.com’s new design asserted its identity as provider of market moving news. Beyond presenting the brand, our Pointroll creative showcased rich digital assets – VOD, podcasts and exclusives. Goal: to associate the brand with these assets. |
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Over 30 million impressions were delivered, with the creative proving our target’s video preferences. Panels touting VOD drove proportionately high interaction, at 50% of total click volume. This learning informs future marketing of these assets.
*All creative assets are now owned by Bloomberg, LP. |
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