|
 728x90 Speed Ad 1
728x90 Speed Ad 2
|
|
|
|
| SPEED utilized original programming for their July 2007 Launch in order to develop an adrenaline packed content block appealing to Males 18-34 outside of the core "carhead" demographic |
|
| SPEED utilized high-octane content featuring Girls, Cars and Adrenaline for their Summer on-air launch. The online components of the program provided for users within their target demo base the opportunity through rich media creative executions to sample SPEED content within vs. driving users away from their user experience. |
|
High-impact roadblocks, custom skins, and in-content placements were utilized to provide a seamless experience for users as they sampled the SPEED content. Through creating a media and creative strategy that resulted with the rich media execution feeling like actual on-page content, the exploration and sampling was more organic to the user experience and as a result more beneficial to the SPEED brand and delivering higher visibility for the programming.
|
|
TBD
|
Showcase - Speed 