Showcase - Voom

 


Client Goal:
Our team was challenged with the goal of building VOOM’s brand equity to be synonymous with HDTV and drive subscriber growth and brand awareness.
Strategy:
In order to build the best brand online, we leveraged the combination of online media, search, and integrated partnerships to increase sales and build brands in a cost effective manner.
Tactic:
We purchased 45 sites, 400 creative placements, 20+ creative concepts, and monitored 100+ search words in order to create the best campaign and reach the most optimal audience.
Success:
The team at Incognito Digital created the lowest cost per sale/lead for this VOOM campaign, in addition to delivering the majority of traffic to the VOOM website.